whatsapp_business_manage_events approval
Sends conversion events from WhatsApp chats (leads, purchases) to Meta through the Conversions API for Business Messaging, so click-to-WhatsApp ads can be measured.
WhatsApp Cloud API platform. Approved Aug 2026 · after 1 earlier rejection Why Meta rejects it
- The event is sent but never shown arriving in Events Manager.
- No link between the chat and an ad, so the reviewer cannot see why events are needed.
- Events are fired automatically with no business action in the app.
What the screencast must show
- Start a chat from a click-to-WhatsApp ad or test link.
- Mark the conversation as a lead or purchase in your app.
- Show the event arriving in Meta Events Manager.
Approved permission: 1 app
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WhatsApp Cloud API platform
Approved Aug 2026 · after 1 earlier rejection